Teaching

Last updated on Feb 6, 2022

2022: Digital Marketing Strategy (M.Sc. elective), Rotterdam School of Management, Erasmus University

2019–Present: Survey Methods (Ph.D. elective), Rotterdam School of Management, Erasmus University

2017–Present: Advanced Decision Models in Marketing (Ph.D. seminar), Rotterdam School of Management, Erasmus University

2016–Present: Pricing: Creating and Capturing Value (M.Sc. elective), Rotterdam School of Management, Erasmus University

2015–2020: Consumer Marketing Research (M.Sc. core course), Rotterdam School of Management, Erasmus University

2015: Social Media Intelligence (M.Sc. elective), University of Texas at Dallas

2014–2015: Principles of Marketing (Undergraduate core course), University of Texas at Dallas

2014: International Marketing (Undergraduate core course), ESSEC Business School

2013: Marketing Management (M.Sc. core course), ESSEC Business School

2012–2013: Statistical Analysis for Business Using R (M.Sc., Ph.D. elective), ESSEC Business School

Alina Ferecatu
Alina Ferecatu
Associate Professor of Marketing

My research interests include quantitative marketing, behavioral decision making and Bayesian statistics.