Biography
My current projects focus on understanding how categorization shapes the probability weighing function, and coordination in market feedback systems.
Download my resumé.
Interests
- Quantitative Marketing
- Behavioral Decision Making
- Digital Marketing
- Bayesian Statistics
Education
PhD in Business Administration, 2014
ESSEC Business School, France
MSc in Economics (Applied Statistics), 2009
Shizuoka University, Japan
BA in Marketing, 2005
Academy of Economic Studies, Romania
Appointments
Associate Professor of Marketing
Rotterdam School of Management, Erasmus University
Assistant Professor of Marketing
Rotterdam School of Management, Erasmus University
Visiting Assistant Professor of Marketing
University of Texas at Dallas
Recent Work
Contact
- ferecatu@rsm.nl
- +31 10 4081967
- Burgemeester Oudlaan 50, Rotterdam, the Netherlands, 3062PA